Location is a crucial new ingredient in how you target and influence your customers. Products like geo-tagging help brands track and measure performances of on ground staff and conduct marketing researches.
Market insights showed that shop keepers were buying Dalda from major hypermarkets. Dalda wanted to streamline their distribution network and reach out to these potential shops.
We developed an app that was supported by Google Maps. Surveyors were floated in the market to identify new potential shops that sold Dalda but were not a part of Dalda’s distribution network. These surveyors tagged such shops with shop names, shop pictures and competitor brand list.
We tagged around 10,000+ shops on Dalda's distribution network. This helped Dalda identify 3000 new potential shops which were not part of their distribution network.
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